LUNGevity for Peter


As many of you may know, we recently suffered a loss in the Karla Colletto family. Peter Rovan, our dear friend and husband to co-founder Lisa, passed away on August 29, 2014 after a year-long battle with lung cancer.

Peter was one-of-a-kind. We will truly miss his charismatic spirit, his quirky sense of humor, and his carefree ability to live in the moment. We have received, on Lisa’s behalf, an outpouring of support from our friends and customers and we thank you all for your kindness and sympathy during this time.

Lung cancer is the top cancer killer, accounting for 14% of all new cancer diagnoses and 27% of all cancer deaths–approximately 160,000 lives per year. It is a devastating disease that can afflict anyone, regardless of smoking history, gender, or ethnicity. Currently, only 16% of people diagnosed with lung cancer survive five years post-diagnosis, a percentage significantly lower than that for colon, breast, and prostate cancer. 

Sadly, nothing can bring Peter back to us. To honor his memory and to make a difference in the future of lung cancer treatment, we encourage you to make a donation to the LUNGevity Foundation via Peter’s tribute fund page. The LUNGevity Foundation funds research to develop early detection methods and targeted therapies for lung cancer, advancements that could save lives.

Please follow this link to Peter’s Tribute Fund page to donate today!





September 9, 2014 |

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